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Tony Schwartz is credited with the single most effective and talked about ad ever produced,
the so-called "daisy ad" which highlighted the dangers of nuclear arms.
Due to claims by the Republican party
that it slandered President Johnson's opponent, Senator Barry Goldwater, the "daisy ad" aired only once.
He produced the first anti-smoking ad,
which featured children dressing in their parents' clothing in front of a mirror, lighting up.
The American Cancer Society credits this ad, and others that followed,
with the tobacco industry's decision to go off the air, rather than compete with Schwartz's powerful ad campaign.
Tony Schwartz has created more than
20,000 radio and television spots for products,
political candidates and non-profit public interest groups.
He lives in New York City.
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